Columnists,Lorraine Cattell,Fashion & Beauty,Main Slider,Top Story l by Lorraine Cattell l 13 Jul 2022     - 168

Welcome to the World of Digital Fashion


Digital fashion has arrived with a BANG and boy is it here to stay! From virtual clothes and footwear to digital handbags and accessories, this new exciting trend of  'wearing' computer-generated designs (either as video filters or photo overlays) is taking social media platforms by storm.

Not convinced that paying real money for virtual clothes is kosher? Well, perhaps you should think again! Shopping for that little red dress, the perfect bag or cool accessories to wear with your 'zoom' outfit or for its Instagram debut can be as simple as tapping to select the item required on one of the digital fashion apps, such as 'XR Couture', 'Dress X', 'The Fabricant' and 'Special Items'.

Once you spot what you want on the site, you just upload a good high-quality full-length photo of yourself (in JPG or PNG format) and let the app's graphic designers superimpose and custom-tailor the design onto your figure! This provides you with the opportunity to wear whatever you want while offering an unconstrained and bizarre way for you to enjoy fashion whatever your age, gender, or physical build.

What's more, as the tech gets more sophisticated, apps will be able to help consumers try on the 3D garments in virtual dressing rooms, cutting down on any measurement issues and returns because digital clothes fit all sizes. 'Eyemagnet', a company providing a place-based digital media and technology solution to retail and enterprise customers, have already developed the 'Virtual Dressing Room' for the 'Hallensteins' menswear chain. The changing room is transformed into a single panel which reflects the user. These users can then use simple arm and hand gestures to ‘try on’ any apparel in the shop, take a photo of any selected outfit and have it sent to their mobile phone. Newer versions of this technology eliminate arm-waving altogether.

So, how do luxury physical fashion brands see this new development? Many are enthralled by the possibilities of AR wearables or virtual couture but are confident that computer-generated imagery will not replace actual clothes or material purchases any time soon. As for younger tech-savvy shoppers, the idea of using digital fashion collection tools to utilise imagery across their multitude of metaverse platforms, games, AR/VR and more is both revolutionary and welcome. 

Visual representation of clothing etc. takes us beyond the boundaries of what is 'real' allowing you to fabricate digital couture and enjoy sensory online fashion experiences.

For this reason, this creative evolution in the global fashion industry will continue to grow with consumers also seeing how their makeup looks in real-time and in 3D via virtual cosmetic counters.

Finally, keep the following things in mind for a perfect digital fashion photoshoot:

  • Ensure good lightning with no shadows.
  • Choose a pre-existing photo with a minimal/tight fitted item of clothing (a swimsuit or sportswear) so it is smaller than the digital items you wish to wear.
  • Both your body and face must be in focus.
  • Have your hair tied up and ensure no accessories are obscuring your figure.

For more information on Digital fashion sites:

https://xrcouture.com

https://dressx.com/

https://www.thefabricant.com/

https://special-items.com/pages/how-it-works

#digitalfashion #virtualclothing #computergenerateddesigns #shopping #videofilters #3Dphotos #revolutionary #virtualdressingrooms #digitalmedia #graphics #virtualcouture #visualrepresentation #fashionindustry #fashiontechnology #digitalphotoshoot

ABOUT THE AUTHOR

Lorraine Cattell

Lorraine Cattell (Eyre) is a renowned international British Fashion Journalist. Her articles & interviews appear regularly in magazines & online across the globe.

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