Mag Events l by Tina Edward Gunawardhana l 1 Jan 2021     - 176

National Pride


Lovi Ceylon  launches its take on Sri Lanka’s national dress

 

Words: Tina Edward Gunawardhana 
Photographs: Siyath Gowin Plus
Hair and make-up: Nadiya Fernando from The Wax Museum 
Location: Maniumpathy

 

For Asanka De Mel, the founder of Lovi Ceylon, the journey from Silicon Valley to 
Sri Lanka has been long and arduous, but extremely rewarding. Arriving in Sri Lanka with a dream of making the humble sarong an iconic  fashion statement, Asanka launched Lovi Ceylon sarongs with his own addition of a pocket and a belt to give it a modern twist. 


From the brand’s maiden collection of casual sarongs, Asanka has now taken the brave step of  transforming the national suit of Sri Lanka from a ceremonial outfit to boardroom chic. 


Selecting some of Sri Lanka’s captains of industry from the corporate world, from fashion and publishing to services and transport, these Sri Lankan role models bring to life Lovi Ceylon’s ‘National Collection’ in all its technicolour glory.

 

In the global economy, how you present yourself is an advantage for any leader. Like these visionaries featured, come out of the colonial closet, and try on a new idea for a modern Sri Lanka. It’s time to get on with it. The next generation is watching

Asanka De Mel Founder of Lovi Ceylon

 

 

ABOUT THE AUTHOR

Tina Edward Gunawardhana

Tina Edward Gunawardhana is the Features Editor of Hi!! Magazine. She writes on a variety of topics which include travel, fashion, lifestyle, cuisine and personalities. She is also a journalist for the Daily Mirror Life. An intrepid traveller, Tina likes to show readers the world through her eyes and experiences. Follow her on Facebook, Twitter and Instagram - tinajourno or email her at tinajourno@gmail.com

Copyrights protected: All the content on this website is copyright protected and can be reproduced only by giving the due courtesy to 'hi.lk'.
Copyright © 2018 Wijeya Newspapers Ltd.