DENZA was created in 2010 through a strategic partnership between BYD Group, China’s leading name in new energy mobility, and Daimler AG, the parent company of Mercedes-Benz. This collaboration combined two global strengths: BYD’s expertise in electric vehicles and batteries, and Mercedes-Benz’s legacy of luxury design and precision engineering.
Over time, BYD gradually increased its shareholding until it became the sole owner of DENZA. Today, DENZA stands as BYD’s official premium brand, representing the luxury division of the world’s largest electric vehicle manufacturer.
Within BYD’s global portfolio, DENZA stands for innovation, craftsmanship, and refined design inspired by European luxury standards. Similar to brands such as Range Rover, BMW, Lexus, and Mercedes-Benz, DENZA appeals to drivers who value prestige, comfort, and advanced technology.
DENZA is entering the Sri Lankan market through John Keells CG Auto, which has been appointed as the official distributor for sales and aftersales partner. This partnership marks a key milestone in introducing luxury new-energy vehicles to Sri Lanka.
With a proven reputation for trust, reliability, and service quality, John Keells CG Auto is fully equipped to deliver a premium ownership experience. From sales to long-term service and maintenance, customers can expect professional care and attention to every detail.
DENZA will debut in Sri Lanka with two flagship plug-in hybrid models that combine performance and luxury.
DENZA B5 is a powerful 4×4 plug-in hybrid that blends sports car performance with SUV practicality. Competing with global names such as the Range Rover Sport and BMW X5, it delivers strong performance and refined design.
DENZA B8 is a full-size luxury plug-in hybrid featuring next-generation electric architecture, intelligent cabin systems, and exceptional ride comfort. It stands on par with models like the Land Rover Discovery, Lexus RX, and Mercedes-Benz GLE in terms of sophistication and capability.
Both models showcase DENZA’s signature style, where Mercedes-Benz-inspired luxury meets BYD’s innovative engineering, creating a new benchmark for premium mobility in Sri Lanka.
Sri Lanka’s growing interest in hybrid and electric vehicles creates the perfect environment for DENZA’s introduction. With BYD already successful in the local market, DENZA builds on that foundation to reach luxury customers who seek both innovation and sophistication.
The arrival of DENZA gives Sri Lankan drivers a fresh alternative to well-known premium brands such as Range Rover, BMW, Lexus, and Mercedes-Benz. It combines European-inspired craftsmanship with advanced Chinese electric technology to deliver a new level of luxury mobility.
Breaking into the luxury segment requires earning the trust of customers who have long-standing loyalty to established brands. However, DENZA’s roots in Mercedes-Benz engineering and BYD’s expertise in electric mobility create a strong and credible foundation.
Supported by JKCG Auto’s local experience and commitment to service excellence, DENZA is positioned to become a leading name in Sri Lanka’s premium new-energy vehicle market, offering world-class quality, comfort, and innovation.
Intro to Denza
https://www.youtube.com/watch?v=g36Wwrii5js
Denza B8 Review
https://www.youtube.com/watch?v=O--HXs9t4a0
